INSTANT-TRAINING: 90% of the knowledge in 10% of the time.

If you have an existing business then you are already sitting on a pot of gold. It's the pot that contains the lists of your clients, ex-clients, and prospects that never quite became clients. It's the easiest marketing you will ever do, the lowest hanging fruit. And almost nobody taps that pot!

I have spent the past 25 years using direct marketing to help small business owners into the goldmine they have -- those people that they have worked with in the past. I have used mail, faxes, and e-mail to build businesses from scratch, but more importantly, to keep adding value to existing clients. This series of three videos details exactly how you can:

This series of three one-hour videos details exactly how you can:

• draft amazing e-mails (and faxes or letters) that will be read avidly;
• gather together all the e-mail addresses your business has accumulated over the years install them in a simple e-mail delivery system;
• and then deliver your personalized e-mails en masse, with each delivery generating sales.

You will peer over our shoulders as we assemble campaigns from scratch, and will see exactly what you need to do to reach and touch folk quickly and easily.

In our quest for sales, most of us tend to spend most of our time and money finding and chasing new clients. It's the toughest way to find sales. 

Of course you've heard this before. So why is it that 90% of us still ignore our existing clients, our ex-clients, and the prospects we have found this far. (Just because they didn't buy from us the last time we contacted them doesn't mean they won't buy the next time we contact them.) This is the pot of gold I am talking about.

Your list of current clients, ex-clients, and cold leads is the strongest asset you have. That list is like a pot of gold. 

All you have to do is stay in touch with them. It really is that easy.

For instance, a simple email can add amazing value if you share something that the reader doesn't know. (Think about how much knowledge you share in each sales call - all those facts, figures, stories, case studies.) Simply take out the punchiest bits and share them by e-mail, fax, or letter. 

It doesn't matter what format your current list is in. If it's on a computer, whether inside Outlook, or Pastel, or a spreadsheet -- it's easy to drop into a mailing list system. 

If your list is on paper, you may have to pay a hungry student three Cokes and a pizza to add those names to your mail list manager, but that's a small price for filling that pot.

You will be an e-mail marketing expert in just three hours.