Get onto the front page of Google, the worlds most powerful marketing system,  within hours of viewing this video. 

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Google turned marketing and advertising upside down a few years ago. But because it happened on the Internet, most of us missed it! No other medium lets you launch a campaign at noon, and start getting sales leads by the time you've finished lunch.

Best of all, you only pay for the leads. There is no charge for all the adverts that people see but don't act on. That's accountable marketing of a sort we've never seen before.

Here's a simple comparison:

• Fair Lady magazine charges just over R100,000 for one inside front cover of one edition of about 75,000 copies. (Add to that the cost of assembling a decent advert (design, copywriting, photos, ...) and you're on an expensive road with absolutely no guarantee that you'll make any sales, let alone enough to cover the cost of the ad campaign.
  
  It gets worse, because all that design, copywriting, etc takes lots of time, and trying to schedule a decent spot has its own range of challenges. (If you think they're unusual, FHM charges just under R75,000 for that same spot, for a circulation of 57,000.)
  
  
• In contrast, Google will give you a front page slot, in front of millions of people searching for what you sell, for FREE. Instantly! (OK, so that was a bit of hyperbole. It normally takes about 30 minutes for your adverts to start appearing.)

You don't pay to be there. You only pay when somebody clicks on your adverts. (We're finding that the average lead (not click) we're sourcing costs about R5 which is a mere pittance.)

You don't need a production team to create the ads. You don't need photographs. You just need to put in a little fingerwork to do some research. We will show you in a few minutes exactly how you can create a solid campaign in a few hours. Since the entire session is recorded, you will have a complete video of the process that you can keep referring back to if you get lost.

Once your campaign has been running for a while, Google will even give you some solid advice on how you can make it more effective. This is in Google's interest as much as yours, because they too are looking to deliver a quality service to their searchers.

This two hour recording of a live webinar features:

• Setting up your Google Adword account;
• Researching your first campaign;
• Creating that campaign;
• Finding the the keywords that people are using right now to search for your solutions;
• Writing adverts that will attract folk to your site;
• Understanding all the factors that allow you to keep improving your results.

Although this video covers a lot of technical information, the webinar process is superbly adapted to making it easy to follow and understand, and repeat at will later.

I am embarrassed to say that I got completely flummoxed by all the noise surrounding Google AdWords campaigns when I first started to look at the concpet. It took me months to see how it all tied neatly together, and after that it was plain sailing. And that's the goal: To get you up and running, with your first leads flowing in within 48 hours of attending.

Lets be clear about what we're trying to achieve, because it takes a lifetime to get Bill Gates' coding skills, or Steve Jobs' design skills. Our role is to give you enough knowledge to quickly assemble your own Google Adword advertising solution, and at the same time give you a crash course on how it all fits together. With that knowledge you can either do it yourself, or brief a specialist far better, and you will know whether what you're paying for is worth it.